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Writer's pictureStudio Matiz

You don’t have a business just because it’s on Instagram.

This statement might sound a bit harsh and even insensitive. But it’s not. A German would probably tell you this loudly and clearly without any hesitation. We can discuss German culture and its objectivity another time. What we want to highlight now is that relying solely on a platform, like a social network, is extremely risky for any business or brand.


We work with social media management and recognize the importance of Instagram. However, limiting yourself to this network is to become a hostage to the platform’s fluctuations, its metrics, and trends, which are beyond your control. In the short term, this might even work, but in the long term, it’s a risky strategy.


Image: Unsplash


Planning and Diversification: The Key to Sustainability

Para garantir a sustentabilidade da sua empresa, é fundamental fazer um planejamento estratégico e alinhar seus meios de comunicação, independentemente do segmento. Aqui estão algumas ações To ensure the sustainability of your business, it is essential to engage in strategic planning and align your communication channels, regardless of the segment. Here are some essential actions:

  • Understand and use WhatsApp: Direct communication with clients is vital. WhatsApp offers an efficient and immediate way to provide support and service.

  • Sales planning and goals: Set clear goals and develop sales strategies that do not rely solely on physical space or social media.

  • Participation in events and exhibitions: If your product or service allows, being present at events can significantly increase your visibility and credibility.

  • Partnerships and collaborations: Collaborating with other companies can expand your reach and introduce your brand to new audiences.

  • Develop a website: A professional website doesn’t fluctuate with the trend of the moment or the most-listened-to song on TikTok. Moreover, it offers several advantages:

    • Credibility: A well-structured website conveys professionalism and reliability.

    • Total control: Unlike social media, you have complete control over the content and presentation.

    • SEO and visibility: An optimized website can significantly improve your visibility in search engines, attracting more potential customers.


Site for Chemond Joalheiros, developed by: Matiz Design


Conclusion

Relying solely on Instagram or any other social network to manage your business is a risky strategy. Diversifying your communication and marketing channels is essential to ensure the sustainability and growth of your company in the long term. Invest in a professional website, participate in events, collaborate with other brands, and explore all communication possibilities to build a solid and independent presence in the market.

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