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Authenticity Creates Trust and Drives Results: Organic Content

Writer's picture: Studio MatizStudio Matiz

The Importance of Authenticity

Authentic content is all about being real. It’s about showing the messy, imperfect, and human side of life. By sharing stories and moments as they truly are, without heavy editing, filters, or attempts to appear flawless, you invite your audience into a more genuine experience. Think of it as the digital equivalent of inviting friends into your home and saying, “Sorry about the mess, but make yourself at home!”


The Power of Organic Content

Organic content is essential for building a true connection with your audience. Even if your company has a marketing team that produces visually stunning posts and stories, nothing replaces the power of people connecting with people. Studies show that 86% of consumers say that authenticity is a key factor when deciding which brands they like and support.


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Why Small Businesses Need to Be Authentic

Unlike big brands that can hire influencers to promote their products on TikTok and Instagram, small businesses need to captivate their local communities in a simple and direct way. Authenticity helps build a relationship of trust, which is crucial for long-term success. When people feel they know and trust you, they are more likely to engage, buy, and recommend your products or services.


Tips for Starting to Create Authentic Content

If you are just starting to make your own videos and photos, here are some simple tips to ensure your content is authentic and engaging:

  1. Clean Your Camera: Make sure your camera lens is clean to avoid blurry images.

  2. Use the Time-lapse Feature: This function can be great for showing long processes in a short amount of time.

  3. Portrait Mode for Photos: Use portrait mode to highlight the main subject and create a pleasant depth of field.

  4. Smooth Movements: When recording videos, make smooth movements to avoid shaky footage.

  5. Record from Multiple Angles: Capturing videos from different angles can make the content more dynamic and interesting.


Image: Unsplash


Conclusion

Showing authenticity on social media not only creates trust but also generates engagement and positive results for your business. Organic content, which reflects the true essence of your business, is a powerful ally in building a loyal and engaged community. Start implementing these simple tips and see how authenticity can transform the perception and success of your brand.

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